In fact, business feasibility analysis is a boring topic. But this is also the most important element of business and marketing plans of your own, which provides the direction of the market environment, potential market demand, supply, and to some extent, making draws your potential market direction. Note that financial models is beyond the scope of this article.
have separated the business feasibility analysis into two main categories, namely assessing overview and business models evaluate your domain models. The first model includes five forces competitive Porter, analysis of six. This includes the recent SWOT analysis matrix, the target sector analysis, product life cycle analysis, competitive model feature, product growth trends, BCG Matrix. Will each set of models to help you qualify if the work on the issue of non-viable supply and demand in the market as well as the views of the potential market.
(1). Model 5 competitive forces Porter
model was developed five competitive forces Porter, Michael Porter, an important strategic analysis of the environment and the broad market perspective. It explores five main factors Bargaining Power Supplier, Power customer / buyer of energy and threats to a new entry, threats and switch contest competition.
these forces five interconnected, influence and interplaying with each other at any given moment in time. This is the model that should be re-examined on a consistent basis, usually, more than half the annual time frame to re-evaluate the direction of the market.
(2). PEST Analysis
did your "pest control" ensures good health, strong pulse of your business. PEST Analysis essentially means environmental assessments such as the macro political, legal, economic, social and cultural, as well as technological.
economic environment can make or break your business. In 08, she became the foreclosure issue Estate US global financial crisis which has affected not only the housing market but almost every aspect of the economy from the impact by virtue of its repercussions. Interest rate at time of writing, is 2%, a far cry from the 4% in the past year. Banks tighten belts lending and borrowing commercial loans become more difficult to obtain. But if you manage to get those commercial loans, you must carry much lower interest payment.
A social factors that are growing in importance is the environment. Every large corporation engaged in these days one way or another in reducing the carbon emissions of the ozone layer and in dealing with climate change.
(3). SWOT matrix analysis
SWOT analysis, is an acronym for strengths, weaknesses, opportunities and threats that affect your business. Force element analyzes internal capacity in all business functions that can be proposals become unique when you set business strategies. Weak internal gaps in the current situation analysis points. Similarly, opportunities and threats analysis of your business the external environment, which can lead to opportunities or threats for your business. This is a cheat sheet of liquid (non fully inclusive and should be added to it to meet the specific needs of your business type), which should be reviewed annually as a reality check work stopped.
(4). Target sector analysis
This is a very critical section of the marketing plan that will help you with your market segmentation and identifies target markets. Identify private sector clients from a base in the primary and secondary target market groups using demographic information and science of marketing psychology. The data include demographic age, income bracket, geographic location, and so includes psychological data on the needs of life stage, lifestyle and purchasing behavior of the consumer, etc. When you're finished, you'll have a better measure of the potential for the size of the sectors targeted. You may adjust the segments to match your products, thus expanding segments for a greater possibility.
(5). Competitive advantage model
Model competitive advantage by Michael Porter suggests 4 comparative approach against competitors which cost leadership, differentiation or focus with two variables.
cost leadership strategy means the leader in low-cost pricing strategy in your industry. This is achieved by economies of scale. It must be controlled almost entirely this competitive space otherwise more than one company in this area lead to a price war.
refersstrategy of differentiation unique value, specifically in areas such as product or service, image, distribution and marketing and the other or a combination of them.
focus strategy aspires to be the best in the segment focused, with two types of cost focus and differentiation focus
(6). Product life cycle analysis
product life cycle analysis will help you determine your product stage. All the products pass through four stages, namely the introduction, growth, maturity and decline stage. Each product has a life cycle. You need to know all of the life cycles of your products accurately in order to plan for the disposal of the stage of life on the horizon.
This analysis is a document of liquids that need to be reconsidered each year for planning purposes. If you believe that this product has other potential uses is currently maximized, you must take the initiative to look forward to the renewal of the life cycle of these products in the matured stage and retreat.
(7). Output growth trends
output growth trends highlight the potential growth approach can be adopted in paying your product sales wheel. This is a matrix that sets output growth strategies through new markets in exchange for existing products. Potentially, the four sectors are market penetration, market development and diversification as well as product development. Market penetration evidenced mainly to take advantage of new markets with existing products. Development of the market means making its way in the current markets and products. The diversification benefit on existing markets with new products indicates. Of course, product development is expanding into new markets with new products.
(8). BCG matrix
Boston Consulting Group BCG developed a matrix which helps you to determine what should be given priority in the product of the product portfolio. It basically two dimensions - market share and the rate of growth of the market, with four categories of fitting in these quarters.
= Star business leaders - products with high growth and high market share rate. Generate high liquidity and require high cash input. Typically, flat net cash flow.
Cash Cows = Foundation of Business (stars in former years) - products with low growth and high market share rate. It generates higher cash flow with cash low input requirements.
= dogs continue business - products with a lower growth rate and market share low. It must be avoided whenever possible. Filter as many as possible.
question = ambiguity Company - Products signs with high growth rate and market share low. Do you have the cash demand and rising low returns. If the Save question marks, you'll be sure to increase its market share and offer criticism.
and define your products in different categories will enlighten you to apply the proper growth and funding strategy. For example, you can provide cash flow to finance the Question Marks and / or star to drive them towards the next level - Cash Cow positions.
to get them all the above-mentioned feasibility analyzes is the cumulative interaction of different models, even though they separately developed by a separate strategists. I support a broad approach to the application after Aguetranih also lies the great interdependence of each to the other.
0 Komentar