Some call it the pitch elevator. Some call profile introduction. The silver bullet we call the sales statement credibility. No matter what you call it, when it's done well it establishes credibility and opens doors and opportunities.
in business in a statement credibility is essential, such as a business card. You'll be able to say who you are, what you do and how people benefit from what you do in less than 0 seconds. As we discussed in a previous article, a statement of the agenda is a great way to start a meeting with the prospect or client. This piece of magic 45 seconds gives you an opportunity / customer to know the purpose of the meeting and what you're going to cover.
statement when you follow your agenda with your statement credibility concise and clear, and they like to provide 1-2 punch to the way your prospect / client understands you. Remember that people do business with people they like and trust, and how you are perceived often determines whether you get a deal or not.
the credibility of the statement can help you buy the less resistance and communicate that you are competent and successful career. Positive effects of the statement of credibility: It will position you unique as an expert of its kind and a high degree of efficiency and will continue to how customers benefit from the product or service and will convey your value and will allow you to know you've worked with companies like them before
There are four parts of the statement of credibility: 1.My company and customer data 2.Typical 3.Success story 4.Transition to discover
my company and the data
Open statement credibility with the mobilization Introduction feature of the company and yourself. When I say "full feature" I mean a paragraph with 7-8 sentences address: Date company specialized or area of specialization 2 or 3 features about your company experience relevant to your company
The following is an example of the introduction of the world of financial services:
Mike I am not sure how much you know about the national rice bank. Actually CNB was founded by a small group of businessmen in 1954 and has grown to become private banks and leading businessmen. We are now the second largest independent bank based in the state with assets exceeding $ 16 billion and we are the only bank in the eastern United States, which has been recognized by Greenwich Partners with six awards for excellence in corporate banking. We have more than 65 branches in the Tri-State area. I've been in banking for 20 years, and I've spent the last seven of those years with the National Bank of rice to work with food processing companies in the Hudson Valley.
typical customer
Do you want to continue your presentation with a typical customer's own description. Your description should resemble the prospect or customer you are talking to. Doing so will build credibility because it will give confidence client / likelihood that you have worked with clients like him before
typical client For example: I usually work with large agricultural companies who want to implement the growth strategy The long-term. I usually bank the company itself and key executives too.
success story
through the statement of your credibility, you want to share the success that demonstrates how one of your clients recently benefited from working with you a story. There are three parts to tell a compelling success story:
Issue Number: described the problem in a few sentences. Decision: Explain how your client helped solve the problem. Saleh: Briefly explain how the client's decision benefited
an example of a success story: For example, recently we were able to provide commercial loans $ 5500000 for firm frozen foods so they can update their equipment to freeze flash and add 10,000 square feet of production facilities. And of course, also welcomed the opportunity to work with the employer to access personal financial goals as well, and we were able to provide creative financial solutions to help him finance a vacation home in a quiet lake.
Go to the discovery of
The last part of the statement of your credibility is in transition to move Discovery. We move from the get permission to ask questions. As is the case with the transitional phase in a statement the agenda, and we are waiting for the possibility of our / client to say "yes" before moving
Example to move to the discovery of : Now that you know a little bit me National rice and, may I ask you a few questions (wait Yes!)
power reserve
statement credibility is a powerful tool that can be used to quickly create an impression great in many cases. For example, you're in a statement last week just my credibility in my trip to Mexico City when he asked me to ride next to me what I do for a living. How many more cases than you can think of?
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