with mobile banking and the Internet have become increasingly popular banking institutions, especially credit unions, and to call for the design of a branch with contemporary financial and technology concepts that indicated strategies to improve the experience of users without losing all touch a humanitarian mission.
is still the need for a personal touch in the financial services industry should be available in credit unions. As members of this endeavor of digital channels and changes the old banking business model continues to the retail model, the design of the branch must conform. Banking can occur in an integrated environment on Castle model is no longer. Technology has inspired consumers to bear the financial responsibility for it online shopping for the best deal. Therefore, we must credit unions to capture the opportunity to develop and enhance the environment for its members that shows "people who help people 'values and beliefs. This high-tech, and the atmosphere, which operates high-touch is the branch of the future.
credit unions must reinvent itself and create value and a reason why the members of the audience wants to actual location. It is important to create an interactive environment and the redefinition of behaviors that must occur in the branch and to understand that the new design should support relationships from person to person.
some dos and leaves for thinking
Do not try to do in your life than your competitors savviness high-tech. While it is positive to take the lead in the war of high-tech games, it is important not to take the approach of technology for technology's sake.
What about the provision of Wi-Fi is free for members that will allow them to continue to use their own personal devices. Or, instead of providing magazines and newspapers for individuals while they wait for an appointment, and the provision of iPad to browse.
Many members were not comfortable with discussing their money in open space. Integration of the new branch offices in the design and creation of the post members a comfortable environment.
Think of integrating video wall at the new branch design. This video wall to shed light dynamic movement of the graphical content ranging from messages of brand building, to the local scene, the current promotions campaign.
The informal meeting space community should be a positive addition to the design work of high touch.
The goal of the high-tech, high-touch Branch is to simplify the customer experience and allow time for staff and members of really connecting. Technological and new features allow employees to spend extra time to find to meet the financial requirements of member solutions.
You should also consider the new branch design, it is important to become a true financial partner for your membership. Be sure to convert the branch of the service environment is just a consultative atmosphere where you can collaborate with members to determine their needs and propose financial solutions.
basic tasks of the credit union for the future is on the expected needs of the members and provide simple and targeted promotions using traditional and digital solutions. Combining technology and innovation and human touch will play a key role in the branch tomorrow.
What branch of tomorrow look like? It will be open and accessible to all, and the combination of virtual sales and promotion in one place. Will work with staff who can guide member to smart financial decisions while making banking entertaining and captivating.
More importantly, when you create those high-tech, high-touch Branch works, I have learned that it is the staff that makes the difference, not the technology.
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